Rich Media This Week

Suddenly we have a mini trend on hand where multiple advertisers are executing webcam integrated rich media roadblocks. It is a good option to explore if it ties-in with a product feature, like in the case of Samsung Galaxy S3’s Yahoo! Takeover, or a promo, as in the case of Fiama Di Wills’ ads across MSN, Indiatimes etc. It induces interactivity, at least with users that have a webcam and helps advertisers differentiate with an innovation.

Where: MSN India Home Page
What: OTP + Skinner Takeover
When: 11.06.2012
Advertiser: Head & Shoulders

Where: MSN India Home Page
What: Slider Takeover with Webcam integration
When: 12.06.2012
Advertiser: Fiama Di Wills Men

Where: Sify Home Page
What: OTP + Skinner Takeover with Mouse Tracker
When: 12.06.2012
Advertiser: Samsung Galaxy S3

Where: TimesOfIndia.com Home Page
What: OTP
When: 12.06.2012
Advertiser: Nokia Pure View

Where: In.com Home Page
What: Pushdown
When: 12.06.2012
Advertiser: Intel Ultrabook

Where: Indiatimes Home Page
What: OTP with Webcam
When: 12.06.2012
Advertiser: Fiama Di Wills

Where: Youtube Home Page
What: Expanded Interactive Masthead
When: 13.06.2012
Advertiser: Star World

Where: Yahoo! India Email Login Page
What: Takeover
When: 13.06.2012
Advertiser: Titan Helios

Where: Yahoo! India Home Page
What: Takeover with Webcam integration
When: 15.06.2012
Advertiser: Samsung Galaxy S3