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Campaign Watch: Dove India’s Let’s change Matrimonials to Mothermonials
Pritha Pritha

Campaign Watch: Dove India’s Let’s change Matrimonials to Mothermonials

Dove India started a well-intentioned digital campaign ‘Dove Mothermonials’, addressing beauty bias in Matrimonial ads. The campaign is attempting to reach out to moms urging them to rewrite their daughter’s matrimonial ads highlighting their unique personality and focusing on education and skill sets instead of just external beauty.

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Campaign Watch: Emcure #UnMaskAnemia
Wheels on Feet . Wheels on Feet .

Campaign Watch: Emcure #UnMaskAnemia

Emcure Pharmaceutical’s campaign #UnMaskAnemia aims to provide visibility to an often-overlooked aspect of Women’s health - Iron Deficiency leveraging a collaboration with Twinkle Khanna.

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  • Words are a form of action, capable of influencing change.

    Ingrid Bengis

  • It is not because things are difficult that we do not dare, It is because we do not dare that they are difficult.

    Seneca