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Campaign Watch: Dove India’s Let’s change Matrimonials to Mothermonials
Pritha Pritha

Campaign Watch: Dove India’s Let’s change Matrimonials to Mothermonials

Dove India started a well-intentioned digital campaign ‘Dove Mothermonials’, addressing beauty bias in Matrimonial ads. The campaign is attempting to reach out to moms urging them to rewrite their daughter’s matrimonial ads highlighting their unique personality and focusing on education and skill sets instead of just external beauty.

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    Ingrid Bengis

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    Seneca