The new Genesis 2027 GV70 Commercial is all heart

I have to say, Netflix running ads in the middle of a movie or a show every 10mins when I also have to pay a monthly fee, is my biggest peeve. Until they threw the new Genesis ad at me that is.

It has to be the breeziest, most alive ad - with no humans featured in it. Genesis hit it out of the park with their commercial for the 2027 GV70, featuring a cute puppet enjoying its back seat ride. The concept, execution, everything is so simple and flawless. No dialogue, just great soundtrack and photography and a puppet whose expressions actually subtly change to wonder and gay abandon as the road trip progresses.

A masterclass in great storytelling that keeps you interested, moves you and holds your attention especially significant at a time when we either mute or skip ads.